APPLICATION HIGHLIGHTS Have emails sent automatically to clients based on their profile, and areas of interest Focus specific email strategies on relevant client categories (e.g. VIPs, prospects, one-time buyers...) Track the activity for each email campaign and cross-reference information with client profiles	PURPOSE CUT COSTS: save time and resources when organizing events TARGET YOUR COMMUNICATION: drive interest to the brand thanks to more relevant communications (events, new products, boutique opening...) MONITORING: track return on investment of an event (new guests, event page traffic...)