APPLICATION HIGHLIGHTS Let clients register online and pick their favorite items throughout your site Organize your clients in categories: local mavens, key clients, prospects... Allow clients to share their favorite items with others and invite friends to participate	PURPOSE DRIVE INTEREST AROUND PRODUCTS: engage your clients around products in an entertaining and personalized manner DRIVE SALES: support your retail, ecommerce and sales efforts by driving interest around specific items RESEARCH: track product performance based on client categories (e.g. VIPs favorite item)