APPLICATION HIGHLIGHTS Organize guests in categories: VIP clients, normal guests, the press... Think, plan and manage local events based on client interests Follow the impact of an event on audience growth and client interest Automatize list creation, invitations, RSVPs and follow up	PURPOSE AN ONLINE EVENT: provide guests with a place to prolong their experience online CUSTOMER ACQUISITION: driven via the guests' personal networks CUT COSTS: save time and resources when organizing events RESEARCH: track events ROI (new guests, event traffic, guests feedback...)