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Conference: Automobile Club de France
HYPHEN PRESENT AS: GUEST

hyphen SUMMARY: In today’s increasingly competitive marketplace, how can luxury brands protect their luxury status and brand identity in the market, while simultaneously increase brand awareness to a discerning and savvy consumer? Read now





Conference: Automobile Club de France
HYPHEN PRESENT AS: SPEAKER

hyphen SUMMARY: The New York Times article “Despite Tough Times, Ultrarich Keep Spending” (April 14, 2008) opens with “who said anything about a recession?”. Read now




Conference: Automobile Club de France
HYPHEN PRESENT AS: SPEAKER

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SUMMARY: Hyphen's CEO, Lorenzo Benazzo and Arnaud Barbelet, SVP of Business Development, joined a panel of luxury experts to share their views regarding the strategic potential of social networking applied to luxury brands. Read now



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